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Is now the right time to invest in implementing agentic AI? [Video]

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Digital Marketing for Professionals

While vendors say their current agentic AI-based offerings are easy to implement, analysts say that’s far from the truth.

Credit: Gorodenkoff / Shutterstock

Software vendors’ pitches are evolving, with  agentic AI beginning to supplant generative AI in their marketing messages. Rather than just generating code or content for human review agentic AI will, they say, follow instructions, make decisions, and take actions much as a human worker would, without human intervention.

It’s more than just a smarter RPA

Agentic AI isn’t just a better version of robotic process automation (RPA): It promises to take enterprises places RPA never could.

“Think of RPA as a train on tracks — it can only go where the tracks are laid. Agentic AI is more like a self-driving car — it can navigate different routes and situations adaptively,” said Paul Chada, co-founder of agentic AI-based software providing startup Doozer AI.

What makes agentic AI autonomous or able to take actions independently is its ability to interpret data, predict outcomes, and make decisions, …

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