Is TikTok a Spy Balloon In Your Pants? (368) [Video]

Oh boy is TikTok in the news this week.
 
 Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this).
 
 Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way?
 
 And social media is going the way of the DM. What does this mean for marketers?
 
 In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data.
 
 This week's links:
 
 TikTok to 150M
 
 Map of States Banning TikTok
 
 TikTok Gears Up for Congress
 
 Streaming Slowdown
 
 Social Media and the DM
 
 Zero-Party Data Rant
 
 YouTube and Podcasts
 
 Rand's ChatGPT Rant
 
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