The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads

Just Build It For One Person First | Business Unplugged [Video]

Categories
Landing Pages and Sales Conversion

I have the absolute joy of talking with Mark J. Carter and Joe Martin at a monthly meetup I attend. Iā€™d call it a networking group, but that would give you the wrong impression. This is a group of incredibly smart professionals with giant hearts.

Martin and I got into a deep discussion one time about the value of the first sentence on your website and how he could price his services at a premium based on nailing the first sentence, which would dramatically boost the conversion rate of the website. 

It was a fascinating discussion. 

In ā€œThe One Sentence That Will Change Your Marketing World with Joe Martin,ā€ Episode 89 of the Idea Climbing Podcast, Carter interviews Martin about the power of writing your copy for just one person ā€“ your ideal buyer, the person you built the business to serve. 

I love this so much because many small business owners think they need to appeal to as …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos