Key Metrics to Keep an Eye on for Your Text Marketing Campaign [Video]

SMS marketing is the most personal way to reach out to your customers. It’s the quickest and most reliable approach for conveying your message.

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Due to its low cost, ease of use, and direct nature, text messaging provides a high return on investment. Almost everyone now has access to a mobile phone, and text messages go far more swiftly than emails or printed media. And because the average text open rate is 98%, it’s easy to see why SMS marketing is becoming increasingly popular.

However, for an SMS marketing campaign to be successful, it is crucial to monitor its performance. There are numerous measures that you can take to assess the performance of your text marketing strategy. Here is a list of five indicators you can use to improve the performance of your SMS marketing campaign.

Opt-In Rate

One of the most significant indicators of a successful SMS …