KINESSO Turns To Vudoo To Close The Commerce Loop: Amie Owen Beet.TV [Video]

AMENIA, NY — KINESSO has launched a global partnership with shoppable tech provider Vudoo to help close the loop on post-click shopping behaviors and boost its commerce offering.

The deal is designed to simplify and streamline KINESSO’s existing work with multiple regional partners by consolidating it into “a one-stop shop”.

In this video interview with Beet.TV, Amie Owen, Global Chief Growth Officer, KINESSO Commerce, describes her company’s new product, Shop Now.

KINESSO Commerce, a branch of KINESSO, offers data-driven marketing solutions integrating creative, media, and technology. It provides tools and services for analytics, audience insights, and cross-channel optimization.

“When we started looking at a shoppable tech partner, we wanted to make sure that it matched a few of our criteria that we had set up already with our offering,” Owen says.

“We always say … ‘make everything shoppable everywhere all the time’. And so that is commerce as a strategy.”

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