Drupal Commerce is an open-source e-commerce platform. It offers a flexible and scalable solution for building and managing online stores. Drupal Commerce includes features like product creation and management, shopping cart functionality, checkout, payment processing, tax calculation, and order management.
But the biggest drawback of Drupal Commerce is that it needs marketing automation features like user segmentation, personalization, campaigns, and lead management. This gap can be filled with Mautic, an open-source marketing automation software platform that enables organizations to automate their marketing activities. The platform also includes advanced segmentation and personalization tools that allow businesses to target campaigns to specific audiences based on behavior, preferences, and demographics.
Objective Of The Session:
The session’s primary focus will be on Drupal Commerce and Mautic integration, which enabled the following use cases. This integration has been facilitated with Axelerant’s homegrown Mautic plugin and Drupal Commerce module.
Recovering Abandoned Carts
Marketing automation can help ecommerce businesses recover lost sales by sending automated emails to customers who have left items in their shopping cart without completing the purchase. For example, when a customer abandons their cart on an ecommerce site, the organization can send an email with a reminder of the products they left behind and a discount offer to encourage the purchase.
Upselling And Cross-Selling
Marketing automation can help ecommerce businesses increase revenue by offering targeted product recommendations to customers based on browsing and purchase history. For example, a customer who has purchased a pair of shoes on an ecommerce site may receive an automated email with recommendations for complementary items such as socks or shoe care products.
Launching Win-Back Campaigns
Marketing automation can help ecommerce businesses re-engage customers who haven’t purchased in a while by sending them targeted win-back campaigns. For example, a company can send an automated email to a customer who hasn’t purchased in 6 months with a special offer or personalized recommendations based on purchase history.