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Marketing Tools Spotlight 03 | Segment [Video]

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Digital Marketing for Professionals

Marketing Tools Spotlight 03 | Segment

Hey there. Oasis back with another “YDK?” MarTech app spotlight and you may actually know this app, but that doesn’t change the fact that it’s one of our favorite tools for building a customer data platform. @Segment is a CDP option provided by Twilio that allows you to create pipelines of conversion events which can consolidate important customer data using either client side javascript or server side tracking “Sources”.

Links:

Adobe Top 9 benefits of a customer data platform: https://business.adobe.com/blog/basics/benefits-of-rt-cdp
Oasis CDP ROI Calculator: https://www.getoasis.io/calculators/cdp-roi/
Homepage: https://www.getoasis.io
Get a consultation://www.getoasis.io/consultation

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