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Maximising Google Ads Conversions [Video]

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Marketing Analytics and Reporting

Maximising Google Ads Conversions

🚀 As Google phases out cookies and introduces new content mode versions, it’s essential to adapt your strategies to ensure accurate conversion tracking for your Google Ads campaigns.

✅ Start by implementing content mode and server-side tracking as a bare minimum. Additionally, introduce offline conversion tracking for purchases made outside of your platforms and mail ad conversion tracking. Focus on Google Ads rather than relying solely on Google Analytics.

📈 Once you’ve laid the groundwork, elevate your tracking with conversions, cart data, profit tracking, new customer data, and first-party data. These eight techniques will ensure that your Google Ads conversions are tracked as accurately as possible, providing you with precise ROI and ROAS data.

🔍 For more insights like this, follow us on social media at The Evergreen Agency, or connect with us on LinkedIn. Let’s stay connected and continue to learn and grow together.

#GoogleAds #ConversionTracking #DigitalMarketing #ROI #ROAS #MarketingStrategy

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