Maximizing Your Analytics: A Complete Guide to Installing GA4 and GA Universal on Top of GTM [Video]

Here this is the best practice for installing Google analytics without making your website slower by using Google Tag Manager (GTM).

If you’re looking to get the most out of your website’s analytics, installing both Google Analytics 4 (GA4) and Google Analytics Universal (GA Universal) on top of Google Tag Manager (GTM) is a great place to start. In this step-by-step tutorial, we’ll walk you through the entire process of installing both GA4 and GA Universal on top of GTM.

By having both GA4 and GA Universal installed, you’ll be able to track and analyze user behavior across your website more comprehensively. GA4 provides a more advanced set of features, while GA Universal offers backward compatibility and an easy-to-understand user interface. And by using GTM to manage both analytics tools, you can keep your website organized and avoid cluttering your code.

In this video, we’ll cover everything you need to know about installing GA4 and GA Universal on top of GTM, including creating a GA4 property, setting up a GA Universal property, and configuring GTM to manage both analytics tools. We’ll also provide some best practices for organizing and managing your analytics data.

By the end of this tutorial, you’ll have a complete understanding of how to install both GA4 and GA Universal on top of GTM and how to use these tools to gain valuable insights into your website’s performance. So if you’re ready to take your analytics to the next level, be sure to check out this tutorial!

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