Meta CMO Alex Schultz on loosening content rules, marketing AI glasses & tech regulation [Video]

In a sweeping conversation at CES 2025, the tech exec opined marketing AI products, using data effectively, tech regulation and more.

On Tuesday, following an announcement from Meta CEO Mark Zuckerberg that the company plans to adopt more lax content moderation practices, the company’s CMO and vice-president of analytics, Alex Schultz, met The Drum for a wide-ranging conversation about all things marketing at Meta, AI and tech regulation.

This interview has been edited for clarity and length. Stream the full conversation on The Drum TV.

You’re not only CMO, but also VP of analytics at Meta. I imagine it’s a big role spanning a lot of different functions. Can you tell me about what your day-to-day looks like and how you balance all of these different responsibilities?

Balancing responsibilities is easy. I’ve got a great team of people working for me, so I’m just lucky I can delegate a lot of stuff to them. I really manage a team of five people running [various] departments. And each …

Tags Analytics, Business Analytics, Marketing Analytics, Marketing Strategy