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Digital Marketing for Professionals

Mobile App is the Anchor for Brand Loyalty [Video]

This episode was recorded live at CRMC 2022 in Chicago.

In episode 367 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bryan Yuris, vice president of performance marketing at Express, a modern, multichannel apparel and accessories brand for men and women. Listen in as Yuris discusses his career background and current role (0:45), as well as how the retailer’s CRM and marketing strategies have adapted to changing consumer behaviors (1:27). He shares Express’ customer retention strategy (2:40), including its relaunch of its Express Insider loyalty program, and how customer feedback helped inform the revamped rewards offerings (4:27).

In addition, Yuris details Express’ digital marketing investments (6:09), the focus on its successful mobile app and SMS strategies (6:45), and the retailer’s data collection process that feeds personalized customer experiences (7:18). Lastly, he shares the current CRM and marketing trends he’s watching closely across the industry (9:27), and some of the future opportunities he sees for Express (10:30).

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Digital Marketing for Professionals

#Shorts: 5 Things to Never Do in Digital Marketing [Video]

5 Things I Would Never Do as a Digital Marketing Expert with 20 Years of Experience: 1. Change URLs on my Website2. Hire Based on Costs3. Train Someone Else to Manage Social Media or Ads4. Learn to Code and Build a Website Yourself5. Do Not Launch an Online Business Unless You Have a Business Model Subscribe: https://bit.ly/2AuX8o5Learn more on our blog: https://ignitevisibility.com/Ignite Visibility is a premier Internet marketing company based in San Diego, CA.#digitalmarketing #internetmarketing youtube #youtubeshorts #shorts