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Modern Account-Based Techniques Webinar | Demandbase [Video]

Digital Marketing for Professionals

Traditional marketing playbooks don’t work as well as they used to. Account-based marketing (ABM) is undergoing a transformative shift. The strategies that once drove pipelines and conversions are no longer as effective as they once were, with buyers becoming increasingly immune to conventional tactics.

As we navigate this changing terrain, the emergence of innovative account-based techniques including the use of AI are setting the stage for a new era of engagement.

Join Jon Miller, Chief Evangelist and former CMO of Demandbase, as he dives into:

  • The Changing Face of Marketing: Why traditional digital, content, and campaigns are witnessing diminishing returns and how to adapt.
  • Redefining the ABM Playbook: The account-based techniques that resonate with today’s buyers, from conditioning the market to your solution to engaging the right buying groups with actionable insights.
  • The Power of Buying Groups: Targeting cohesive groups of decision-makers within organizations can amplify your ABM strategies.
  • Future-Proofing …

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