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Navigating Conversion Tracking: GA4 vs GTM Explained in ‘Inside Google Ads’ Episode 4 🎙️ Here’s a cr [Video]

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Navigating Conversion Tracking: GA4 vs GTM Explained in ‘Inside Google Ads’ Episode 4 🎙️ Here’s a cr

Navigating Conversion Tracking: GA4 vs GTM Explained in ‘Inside Google Ads’ Episode 4 🎙️ Here’s a critical decision when you’re setting up your Google Ads account: should you use Google Analytics 4 (GA4) and Google Tag Manager (GTM) for conversion tracking? My opinion is that GA4 is your go-to for a quick and straightforward setup, ideal for those looking to manage their Google Ads campaigns directly. GTM offers enhanced accuracy and detailed tracking capabilities, making it the superior choice for capturing a wider array of conversion actions and data points. However, the complexity of GTM usually requires expert knowledge or assistance. For many businesses and marketers, GA4 provides a sufficiently robust solution for tracking conversions effectively. This episode guides you through choosing the right tool for your needs, emphasizing practicality and efficiency in your digital marketing strategy. Tune in on your favourite podcast app for a detailed comparison and expert recommendations to optimize your conversion tracking setup, ensuring your Google Ads campaigns are measured accurately and effectively.

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