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Marketing Analytics and Reporting

Navigating the Change between Google Analytics 4 vs Universal Analytics [Video]

Product Manager Breen Baker walks you through many of the new additions and changes to Google Analytics 4 that help set it apart from its predecessor, Universal Analytics. You'll learn about the advanced data collection and modification controls, user governance, and privacy features that help set Google Analytics 4 apart. 0:06 Introduction
 0:45 Agenda
 1:05 Enhanced Measurement & Events
 6:08 Organizational Governance
 9:31 Privacy Controls 
10:33 Takeaways

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Learn How Using Data Analytics Improve Digital Marketing Efforts in a Business [Video]
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Marketing Analytics and Reporting

Learn How Using Data Analytics Improve Digital Marketing Efforts in a Business [Video]

“Digital marketing is an important part of any business’s marketing strategy, and data analytics can play a critical role in helping you to improve your efforts. Data analytics can uncover insights about your audience and target your marketing efforts more effectively. This can lead to increased conversions and better results overall.” Digital marketing is an […]

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