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New Data Cloud features to boost Salesforces AI agents [Video]

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Marketing Platforms and CRM

The key updates include support for unstructured data in audio and video format, 50 new connectors, and a low latency pipeline to help AI agents respond faster.

Credit: Tada Images / Shutterstock

Salesforce added new features to its Data Cloud to help enterprises analyze data from across their divisions and also boost the company’s new autonomous AI agents released under the name Agentforce, the company announced at the ongoing annual Dreamforce conference.

The CRM software provider terms the Data Cloud as a customer data platform, which is essentially its cloud-based software to help enterprises combine data from multiple sources and provide actionable intelligence across functions, such as sales, service, and marketing.  

[ Related: Dreamforce 2024 and Salesforce coverage ]

These new features include support for unstructured data in audio and video format, 50 new connectors, and a low latency data layer to help the new AI agents respond faster, said Rahul Auradkar, general manager of unified data services …

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