Omnichannel Retail Possibilities Sparkle For Jewlery Television Beet.TV [Video]

In its thirtieth year after launching a a TV shopping channel, one of America’s largest non-bridal jewelry companies has grown into a omnichannel retailer which is also targeting consumers across digital media.

Jewelry TV (jtv) has already been tracking its impact from its own channel footprint. Now, thanks to working with companies like Criteo, it is also extending that view into other online properties.

In this video interview with industry analyst Joanna O’Connell for Beet.TV, Ryan McClurkin, Chief Analytics Officer, explains how it works.

JTV uses data to track the impact of airing products on their website and TV network. By leveraging retail media and advertising, the company can enhance audiences’ experiences.

McClurkin mentions that partnering with companies like Criteo allows them to identify consumers who primarily shop on the broadcast network but may also be browsing and purchasing elsewhere online.

This enables JTV to target these customers and encourage them to become …