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Online seminar by Professor. Philip Kotler “The Future of Marketing” [Video]

Online seminar by Professor. Philip Kotler “The Future of Marketing”

Online Seminar on:
” The Future of Marketing “
Wednesday 24 November 2021 at 5 pm Cairo time.
Speaker: Professor. Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. he is S.C.Johnson Distinguished Professor of International Marketing at Northwestern University, Kotler’s book Marketing Management is the most widely used textbook in marketing around the world, Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management. He has been honored as one of the world’s leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from 22 universities including Stockholm University, the University of Zurich, Athens University of Economics and Business, Budapest School of Economics and Administrative Science, the Kracow School of Business and Economics, and DePaul University. He is the author of over one hundred and fifty articles and 80 books, including Principles of Marketing, Marketing for Hospitality and Tourism, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, The Marketing of Nations, Confronting Capitalism, Democracy in Decline, and Advancing the Common Good. His research covers strategic marketing, consumer marketing, business marketing, professional services marketing, and e-marketing. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and others. He has lectured several times in Italy, Sweden, China, Japan, India, Indonesia, Australia, Mexico, Brazil, Chile, and many other countries.

Organized by Mohamed Elsalkh, Founder and Administrator of “Egyptian Online Seminars in Business, Accounting and Economics”

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Digital Marketing for Professionals

Content Marketing Trends, Pet Peeves and the Best Business Books of All Time [Special Episode] (299) [Video]

In this special Thanksgiving episode, Joe and Robert answer these seven questions: 1. What are we currently reading? Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution. 2. Most influential book of all time and why? Joe's influential books are Think and Grow Rich from Napoleon Hill and Stranger in a Strange Land by Robert Heinlein. Robert's are Peter Drucker's Practice of Management, Levitt's Marketing Myopia, Awakening to Your Life's Purpose and The Alchemist. 3. If I wrote a new book right now, what would I write about? Joe would write on the Web 3 Business Model for Content Creators or the sequel to The Will to Die. Robert would write about the wisdom worker. 4. Favorite/best TV show of the year. No contest...Ted Lasso. 5. Favorite current gadget. Joe likes the Ember Heated Coffee Mug and Robert likes Cometeer Coffee. 6. Biggest marketing trend of next 12 months. Joe believes NFTs and the metaverse will be a fad for marketers, but the big trend will be content marketing M&A. Robert believes that powered-by-AI is on the rise. 7. Current marketing or content creation pet peeve? Joe fighting the "do not build your content house on rented land" battle. Robert hates longer than needed blog posts or videos. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

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Digital Marketing for Professionals

Marketing: Eloqua multistep campaigns [Video]

Create integrated multistep marketing campaigns to automate, scale, and personalize your B2B leads, prospects, and customer cross-channel journeys for enhanced customer experiences.Check out these additional resources to understand Eloqua's multi-step campaign capabilities:1. Do You Know About Multi-Step Campaigns: Highlights expected benefits and includes links to additional resources for users and administrators: https://community.oracle.com/topliners/discussion/4477190/oracle-eloqua-feature-kit-multi-step-campaigns-in-eloqua2. Best Practices for Eloqua Multi-Step Campaigns: Shares recommendations and information to guide your administrator with getting started with multi-step campaigns: https://community.oracle.com/topliners/discussion/4477190/oracle-eloqua-feature-kit-multi-step-campaigns-in-eloqua3. Campaigns Feature Kit on Topliners: https://community.oracle.com/topliners/discussion/4477190/oracle-eloqua-feature-kit-multi-step-campaigns-in-eloquaExplore Oracle Eloqua Marketing Automation: https://www.oracle.com/cx/marketing/automation/

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Digital Marketing for Professionals

The MarTECH for Retail Conference aims to bring together the best minds in marketing technology to give not only an understanding, but a heads up of this rapidly changing industry.Topic : From Fintech to MartechSpeakers : Alex Bowen | Chief Operating Officer | PayMe at HSBC Felix Wong | Marketing Lead | Cardup Please feel free to follow our Linkedin Page to learn more MarTech latest news https://www.linkedin.com/showcase/mar...https://www.martech2021.appunion.tech/

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Digital Marketing for Professionals

Businesses have understood the importance of adopting automation in marketing to promote products and services in the market. Several automation companies help businesses in developing sales and marketing strategies using technological innovations. https://metranomic.com/services/marketing-automation