Optimize These 2 Things to Drive Success with Marketing [Video]

I’m challenging you to think in terms of the offer and the funnel.

The offer consists of all the things you can add to your offer to push your customer over the edge to convert.

The funnel pushes users from awareness to discovery to consideration, to conversion, to customer relationship, and overall retention.

If you’re just thinking about the product and the offer, you’re missing out. We should be focusing on the offer and the funnel to maximize profitability.

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