Our Favorite CRM Software – Zoho CRM (3 of 7)
Ranking at #5, Zoho CRM is our go-to solution for managing leads and making informed marketing decisions. As our leads grew beyond our memory’s capacity, having a CRM system became critical. While Salesforce is widely used, I found its interface to be outdated and clunky. Zoho CRM, on the other hand, offers a modern interface and superior usability. We seamlessly integrate our website’s gravity forms to capture leads, along with their GLCIds and lead source data. Call Tracking Metrics automatically adds all calls to Zoho, allowing us to attribute each call to a specific lead source. As leads progress through the pipeline, we even send them back into Google Ads with values, enabling us to measure our true return on ad spend. Zoho CRM has truly become our source of truth for sales management and marketing decisions. 📈💼 #ZohoCRM #LeadManagement #MarketingDecisions