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Planning Tech-Driven TV Campaigns — Angela Voss // Marketing Architects [Video]

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Digital Marketing for Professionals

Planning Tech-Driven TV Campaigns — Angela Voss // Marketing Architects

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution provide marketers with powerful tools for informed decision-making in show selection, frequency, and campaign optimization in TV advertising. Aligning our objectives with the right technology ensures a solid understanding of performance and means for growth optimization. Today, Angela discusses how to plan tech-driven TV campaigns.  Show Notes (https://martechpod.com/episode/navigating-the-evolution-of-connected-tv-advertising-angela-voss-marketing-architects)

Connect With: 

• Angela Voss: Website (https://www.marketingarchitects.com/)  // LinkedIn (https://www.linkedin.com/in/angelamvoss/)
• The MarTech Podcast: Email (https://martechpod.com/marketing-questions/)  // LinkedIn (https://www.linkedin.com/company/i-hear-everything)  // Twitter (https://twitter.com/martechpod)
• Benjamin Shapiro: Website (https://iheareverything.com/)  // LinkedIn (https://www.linkedin.com/in/benjshap/)  //  Twitter (https://twitter.com/benjshap)

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