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Preparing For A Cookie-Less World [Video]

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Digital Marketing for Professionals

Preparing For A Cookie-Less World

Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. With major players like Google phasing out third-party cookies, marketers must prepare themselves for big changes in the advertising landscape. While first-party cookies remain intact for publishers, the reliance on third-party cookies, which underpinned much of the programmatic advertising ecosystem, presents a significant challenge. Today, Eric discusses how you can prepare for a cookieless world.

Connect With:

• Eric Wheeler: Website (https://www.33across.com/) // LinkedIn (https://www.linkedin.com/in/ericwheeler/)
• The MarTech Podcast: Email (https://benjshap.com/contact/)  // Newsletter (https://benjshap.com/newsletter)  // Twitter (https://twitter.com/benjshapllc)
• Benjamin Shapiro: Website (https://benjshap.com/)  // LinkedIn (https://www.linkedin.com/in/benjshap/)  //  Twitter (https://twitter.com/benjshap)

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