To keep up with growth while keeping costs low, Salesforce began a journey to modernize Marketing Cloud using AWS. This initiative has involved migrating Salesforce’s data tier and 200 microservices that belong to Hyperforce—a reimagination of Salesforce’s platform architecture that helps organizations to grow globally and serve customers locally using cloud services such as AWS—from on-premises infrastructure to the cloud. On AWS, Marketing Cloud can scale seamlessly to deliver billions of messages per day at peak season, and Salesforce can deploy to new regions in weeks instead of months.
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Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.
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