Sendbird Launches New Offering That Cuts SMS Spend by 50% and Increases Conversion Rate by 2X [Video]

Sendbird, the global conversations platform for mobile apps with over 300 million monthly active users, announced Sendbird Notifications, a low-code, API-based solution that enables product managers and marketers to customize and send a persistent in-app notifications experience in minutes, delivering 2X the conversion at half the cost of SMS.

With Sendbird Notifications, business users can easily create and send interactive in-app messages at scale using Sendbird Notification Builder or directly from select marketing automation platforms, such as Braze or CleverTap, two new integrations announced. Notifications are easily customizable in a no-code template builder and can be further enriched with interactivity and rich media.

Unlike SMS messages that get lost in a customer’s phone messages folder and in-app push notifications that display then disappear, Sendbird Notifications are persistent – they can be accessed in a customisable in-app view, directly in a conversations feed, or anywhere in the app, at any time. …