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SEO Office Hours 1st March ft Roxana Stingu, Rejoice Ojiaku, Michael Chidzey, Jo Turnbull [Video]

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Search Engine Optimization

SEO Office Hours 1st March ft Roxana Stingu, Rejoice Ojiaku, Michael Chidzey, Jo Turnbull

Roxana Stingu and Rejoice Ojiaku joined Michael Chidzey and Jo Turnbull on Friday 1st March 2024 for SEO Office Hours.

0:00 Intro to Guests
03:55 What are you most excited about in SEO right now?
08:57 Our Website doesn’t serve 404 pages. But instead redirects to the cloest subfolder in the URL strructure. Is this correct, or could it be an issue?
15:34 How many times can I use a keyword before it’s considered keyword stuffing?
27:32 Do you think optimising google business profile should be part of an SEO strategy?
31:30 As a travel writer affected by the helpful content update, I’m aiming to boost my website’s authenticity by replacing generic stock images with unique images. How does Google verify the ownership and relevance?
37:03 No matter how many times we explain, the senior leadership team don’t understand what we do. Thoughts on how to rectify this?
46:50 What role do social signals play in SEO and how can social media be leveraged for better rankings?
51:22 How do I modify the pages that show up when someone Googles our brand?

If you are enjoying SEO Office Hours, sign up on Good Signals and be emailed the upcoming episodes and submit your own questions for the guests. http://goodsignals.com/seo-office-hours/

Speakers’ details

Please connect with Rejoice Ojiaku here:
https://www.linkedin.com/in/rejoiceojiaku/

If you don’t know Rejoice..
Rejoice is an SEO Manager and Co-Founder of B-DigitalUK. She has been in the industry since 2018. She is an award-winning Diversity and Inclusion advocate and also a global speaker in the industry. Rejoice recently joined the panel as a judge for the Global Social Media Awards and also the European Search Awards 2024!

When she is not throwing myself in the industry, she will be binge watching True Crime documentaries and reality tv shows and will be at BrightonSEO.

Please connect with Roxana Stingu here:
https://www.linkedin.com/in/roxana-stingu/

If you don’t know Roxana..
Roxana is the head of SEO & Search at Alamy, where she specializes in technical and image SEO for enterprise websites. She also oversees Alamy’s internal search engine that handles over 350M assets and has an avid interest in all things AI. Roxana has spoken at multiple industry conferences, including Brighton SEO and WTS Fest, has been a judge for industry based awards including the UK Dev Awards and has contributed to publications such as “Mastering In-House SEO”!

Resources:

Recommended article about stock images:
https://www.searchenginejournal.com/beyond-seo-john-mueller-on-ai-generated-images-stock-photography/504793/
Roxana explains it more here:
https://fajela.com/seobox/stock-photos-for-seo-roxana-stingu/

Speaking to the C-level
https://thegray.company/blog/how-to-build-seo-roadmap – Tory Gray and Sam Torres
https://thegray.company/blog/seo-product-management-business-case
https://thegray.company/blog/seo-customer-funnel
https://omisido.com/the-internet-for-seos/ – Omi Sido

https://newsletter.seomba.com/ – Tom Critchlow

We talked about what is Keyword Stuffing?
https://www.bigcommerce.com/glossary/keyword-stuffing/
https://ahrefs.com/seo/glossary/keyword-stuffing
Montse explains more here: https://montserrat-cano.com/glossary/keyword-stuffing/

The best 404 pages for clever web design inspiration https://www.creativebloq.com/web-design/best-404-pages-812505

19 creative 404 pages that show off clever design
https://webflow.com/blog/best-404-pages

Supercharging Search with generative AI
Simon shared it here: https://blog.google/products/search/generative-ai-search/

Webinars/Events
SEO Paws for Charity
https://www.youtube.com/watch?v=FDraFFVSPOs
Already over 1200 views and over 100s like on the video

Moz – The Practical Marketer
7 ways to make ChatGPT the world’s great writing assistant
https://moz.com/webinars/7-ways-to-make-chatgpt-greatest-writing-assistant

Search London’s 13th birthday event on Monday, Feb 26th in central London. Now they are looking for partners to work with them over 12 months. https://searchldn.com/sponsorship/

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