Session 2: New Way to Design-Conversion Optimization Masterclass [Video]

We aren’t just talking about optimizing your site. We’re talking about a fundamentally new way to look at design.

Page 14 in the workbook offers Sources of Ideas.
https://conversionsciences.com/conversion-optimization-masterclass-resources/conversion-optimization-workbook/

* Your Organization (everyone has an opinion)
* Analytics
* Customer Surveys
* Site Feedback
* Chat Transcripts (What are the most common questions?)
* Talk to Salespeople or Customer Service Reps (What’s Missing?)
* Design Articles (www.ConversionSciences.com)
* Competitor’s Websites and Campaigns
* Your own intuition and experience

Fill in as many ideas as you can in the “Hypothesis” column. Pages 15-20 of the workbook summarize the kinds of ideas you should consider.

* Messaging and Value Proposition
* UX and Layout
* Credibility and Authority
* Social Proof
* Security and Risk Reversal