The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads

Setting Google Ads Enhanced Conversion Tracking with GTM: User Defined Variables [Video]

Categories
Marketing Analytics and Reporting

Setting Google Ads Enhanced Conversion Tracking with GTM: User Defined Variables

This is part 2 of our Setting Google Ads Enhanced Conversion Tracking with GTM. In this video, we walk you though how to set up User-Defined Variables in Google Tag Manager specifically for pushing hashed user-identifiable data to Google Ads. Learn how to read your data array and how to name the User-Defined Variables so Google Ads can read and encrypt them.

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos