Should You Optimize Your Filter and Category Pages for SEO? [Video]

Should you optimize your filter and category pages for SEO?

Every website has categories and ways that they can filter their pages. If you focus on the unique URLs and optimize each page for a keyword, you have the opportunity to rank in Google to drive more traffic and sales.

For enterprise search engine optimization strategies, you first need to locate all of these URLs. Then ask yourself these questions:
1. Is this the type of content Google actually wants to rank?
2. Is there enough search volume behind the keywords for optimization to be worth your time?
3. If we choose to optimize this page, how much budget and time can we afford to put behind it?

From here, select if you will optimize your pages, ask Google not to index them, or redirect them somewhere else.

If you choose to optimize them, you’ll want to follow this strategy:
Find three keywords and the category name and optimize all your titles, descriptions, keywords, heading, copy, and image attributes.

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