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Social media companies using vast surveillance on users [Video]

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Marketing Analytics and Reporting

(NewsNation) — The Federal Trade Commission (FTC) said in a report tech companies are engaging in “extensive surveillance” of their customers, including sharing personal data with AI-driven systems.

Brands including TikTok, YouTube, Amazon and others have access to information such as users’ relationship status, income, what they like to buy and health conditions. That information is then sold to third parties — including AI-driven tools — and used for targeted ads and other forms of digital marketing.

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What is the FTC report about?

In December 2020, the FTC ordered companies like Amazon, Facebook and YouTube to provide data about how they collect and use personal information.

“The tech industry’s monetization of personal data has created a market for commercial surveillance, especially via social media and video streaming services, with inadequate guardrails to protect consumers,” the report read, in part.

It also said companies …

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