Hi all, In this video you will learn how to enable enhanced conversions.
Enabling enhanced conversions in Google Ads Tracking and GTM app involves setting up your app to collect and utilize hashed customer data for improved conversion tracking. This can enhance the accuracy of your conversion data, particularly for offline conversions or conversions on devices without cookies.
Here’s a step-by-step guide to enabling enhanced conversions in Infinite Google Ads Tracking and GTM app:
Create a Conversion Action in Google Ads
Sign in to your Google Ads account.
Navigate to the “Conversions” section.
Click the “New Conversion Action” button.
Select the type of conversion action you want to track, such as purchases or signups.
Provide the necessary details for your conversion action, including the category, value, and conversion window.
Save the conversion action.
Configure Enhanced Conversions in Infinite Google Ads Tracking and GTM
Open the Infinite Google Ads Tracking and GTM app in your Shopify admin panel.
Navigate to the “Settings” section.
Locate the “Enhanced Conversions” section.
Enable the “Enhanced Conversions” toggle.
Enter your Google Ads conversion ID and label.
Optionally, configure additional settings, such as tracking abandoned carts or using server-side tracking.
Save your settings.
Ensure your Google Ads account is linked to your Shopify store.
Verify that you have access to the Google Ads conversion ID and label for the conversion action you want to track.
If you’re using Google Tag Manager, ensure the Infinite Google Ads Tracking and GTM app tags are configured correctly to collect and transmit hashed customer data.
For enhanced conversions to work effectively, you need to collect email addresses or other customer data from your Shopify store.
Regularly test your enhanced conversions setup to ensure it’s functioning correctly.
By following these steps, you can enable enhanced conversions in Infinite Google Ads Tracking and GTM app and reap the benefits of improved conversion tracking accuracy.
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