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Step by step on how we achieved a 51% opp conversion rate and 11x ROAS from LinkedIn Lead Gen Forms [Video]

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Landing Pages and Sales Conversion

Step by step on how we achieved a 51% opp conversion rate and 11x ROAS from LinkedIn Lead Gen Forms

LinkedIn Lead Gen forms have a reputation for being able to generate a large number of leads at a relatively low cost per lead, but often the sales team has trouble getting in contact with those leads.

Any marketer with experience with lead gen forms knows that a top comment from the sales team is that prospects will say they didn’t even know they submitted a form.

But we put together a campaign for a client that defied the reputation of lead gen forms. We were able to turn 51% of LinkedIn Lead Gen leads into opportunities and generate an 11X ROAS.

Below are the details of how we achieved these results.

Campaign Components

Client: Challenger brand in an industry with one large leader that had significant customer dissatisfaction
Audience: Customers of the leading company
Offer: The offer made it easy to try the product and simple to switch
Messaging: The messaging referenced the competitor by name AND directly addressed pain points with the competitor’s service and pricing practices
Methodology: LinkedIn In-Mail from a sales leader that directed prospects to the Lead Gen Form

This campaign speaks to how effective the combination of the right audience, messaging and offer can be in marketing.

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