Successful Content Programs with Melanie Broder, Content Marketing Consultant #87

In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder, Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more.

This episode is sponsored by Ahrefs.

Visit https://ahrefs.com/awt and sign up for free!

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Timestamps:

00:00 Intro
01:12 Who is Melanie Broder?
01:37 Melanie’s background.
03:45 What makes a content program successful?
05:10 How to communicate the value of content marketing?
08:45 Mistakes SaaS companies make to their content program.
11:19 Unbusted the myth of word count.
13:51 Will the blog remain an important channel in the future?
16:54 Different content types beyond SEO content.
20:04 Thoughts on content created to showcase thought leadership.
23:07 Should content that indicates thought leadership is outsourced?
26:53 Melanie’s thoughts on the extra ‘E’ from E-E-A-T.
31:40 Thoughts on AI content.
35:23 The future of SaaS companies regarding content marketing and SEO.
37:20 Learn more about Melanie and get in touch.
37:49 Outro

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Useful Links:

Website: https://www.melaniebroder.com/
Melanie on LinkedIn: https://www.linkedin.com/in/melaniebroder/

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Listen on Spotify: https://open.spotify.com/episode/0oZBu6oJtwgGsvEFjkn5La?si=4632d94a54f54ac7
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/successful-content-programs-with-melanie-broder/id1589952421?i=1000627555340

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Previous Episodes:

► Bernard Huang, Co-founder at Clearscope. The Future of Content & SEO https://youtu.be/UzRbFrKFXJc
► Alexandra Tachalova, Founder at Digital Olympus. Link Building for SaaS Companies https://youtu.be/R4m6B1Q81H4
► Farzad Rashidi, Lead Innovator at Respona. Scaling Monthly Organic Traffic from 0 to 1M https://youtu.be/mK5KotmVMeQ
► Amanda Natividad, Marketing Architect at SparkToro. Audience Research & Content Marketing https://youtu.be/qUcCLvwu8Nk
► Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy.com. Telling Your “Category Story” https://youtu.be/jr0goQACpMo
► Jimmy Daly, Co-founder & CEO at Superpath. Content Marketing for SaaS Companies & More. https://youtu.be/QjCKe45HzYk
► Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing. Strategy, Prioritisation & More. https://youtu.be/M34EpFoIk2Q
► Emilia Korczynska, Head of Marketing at Userpilot. Scaling from 4 to 40 Blog Posts per Month. https://youtu.be/e_DeEXQPalg
► Ross Hudgens, Founder & CEO at Siege Media. KOB Analysis, Passive Link Building & More. https://youtu.be/kbDo4lmhdJ4
► Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. Content Intelligence, content optimization and more. https://youtu.be/uf9uHWWjSbQ
► Corey Haines, Founder at Swipe Files. Marketing Like a Media Company. https://youtu.be/GG8qoVReOBg
► Rand Fishkin, Co-founder & CEO @ SparkToro. Building a SaaS Marketing Engine Without SEO. https://youtu.be/VWBSwHMJR2M
► Jason Barnard, Brand SERP Guy at Kalicube. Brand SERP Optimization. https://youtu.be/qLVszSsYqBY
► Martha van Berkel, CEO at SchemaApp. Structured Data for SaaS Companies. https://youtu.be/lxgDSaObDh4
► Jeremy Galante, SEO Lead at ClickUp. From 0 to 1M Monthly Organic Visits. https://youtu.be/i0Hst0WKGlM
► Fabrizio Ballarini, Head of Organic Growth at Wise. Enterprise SEO. https://youtu.be/OJgN_S-632k
► Edvinas Pozniakas, On-site SEO Team Lead at NordVPN. SEO vs. CRO & More. https://youtu.be/pKySn_xqBRw
► Thomas Igou, Head of Content at GetAccept. Category Creation. https://youtu.be/TOAtu1NSqp8
► Natalie Marcotullio, Head of Growth at Navattic. How to 2x Your Dwell Time. https://youtu.be/ce93GSIhdlw
► Edward Ford, Demand Gen Director at Supermetrics. Demand Gen & More. https://youtu.be/rrnCkAYdx1k
► Eric Hoover, Director of SEO at Jellyfish. Helpful Content. https://youtu.be/qXb5HjGs3zE
► Jakub Rudnik, Head of Content at Scribe. From 0 to 10K Organic Visits In 3.5 Months. https://youtu.be/8OcK5Olyn6I
► Nathan Ellering, Head of Marketing at CoSchedule. Topical Authority. https://youtu.be/joLXaX3sV6U
► Levi Olmstead, Associate Director of Content at Whatfix. Content Strategy. https://youtu.be/h0RPp4XCmAE

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Stay Tuned:

► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb

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