In this episode, Carl Lewis chats with Brian Saemann, director of digital marketing strategy at GoBeyond SEO, a company he founded with his wife in 2010. Brian’s experience includes fueling the growth of international B2B service and software companies, middle-market professional service firms, and local small businesses. He specializes in marketing strategy, positioning, and digital lead generation.What we discussed:0:19 – About GoBeyond SEO2:45 – Conducting business during the pandemic8:29 – How important SEO became during the pandemic10:22 – Why content matters13:17 – How SEO is changing15:42 – The technology behind SEO17:54 – Challenges for businesses getting started with SEO19:31 – How to start creating content with personality21:49 – How to build a digital presence Tune into the Vision 33 Connected Enterprise Podcast to learn about the latest and greatest in enterprise technology. Each week, host Carl Lewis interviews bright minds and industry thought leaders about topics such as digital transformation, eCommerce, enterprise resource planning (ERP), and business tips for small to medium enterprises (SMEs).Regardless of the industry you operate in, learn how technology can transform the way you run your business, save you time and money, and allow your organization to become more resilient and adaptable to change. =========================================Connect With Us ↙️✅ Twitter: https://twitter.com/vision33_SAP ✅ LinkedIn: https://www.linkedin.com/company/vision33 ✅ Website: https://www.vision33.com ✅ In the UK: https://www.vision33.co.uk/ Vision33 solves customer business challenges through the promise of technology and the value it delivers.