Categories
Sales Funnel Software and Tools

Customer Marketing Unlocked [Video]

https://clientservicesone.com/higher-engagementCustomer Marketing Unlocked tells how you can use the tech savvy method of SMS messaging to contact your customers with your latest sales message.Customer marketing simply means marketing to existing customers. And, satisfied customers are most likely to buy from you again, and again. Some business owners make the mistake of devoting all their time and resources to acquiring new customers. They reason that the more customers, the better. While this sounds logical, it often does not work out in practice. Savvy marketers know that it’s much easier to get existing customers to buy again. Remember the 80 20 rule, which states that 80 percent of revenue comes from 20 percent of customers. Your best customers are those who have already bought from you. So, what is the best, and easiest way, to do customer marketing? Traditionally, it was building an email list of customers. Then, sending an email when you had a sale going on. But, too much junk mail has caused the open rate of emails to plunge to around 21 percent. And, those emails that actually get read after opening are even less. But, there is another way of communicating with customers that works much better, and is being used by the sharpest marketers. This tech savvy method is sending SMS text messages. Over 70 percent of cell phone users look at a new text message within 10 minutes of it arriving on their phone. https://clientservicesone.com/higher-engagementSMS messaging is an ideal way for you to communicate with existing customers. But, how to do that has eluded most business owners, until now. We can create a small website that can be placed as an app on your customer’s mobile phone. Your customer points their cell phone at a QR code and loads your app on their cell phone. Once the app is on your customer’s cell phone, you can send SMS text messages with your latest sales message. For example, as a flower shop owner, you could send a text, offering a 15 percent discount on a certain floral arrangement. The customer gets the discount when they show your app on their phone at checkout. We can create this app for you. Or you can customize one of our many templates to fit your needs. Move your marketing into the age of texting, and see your results skyrocket. Contact us today.

Categories
Digital Marketing for Professionals

Martechvibe Dialogues with Vonage [Video]

Customers are communicating with brands via newer means, and the contact centers are evolving, becoming an interface that allows messaging to become the primary mode of communication.Chirag Kotak, Senior Director, Business Development at Vonage joins us on this episode of Martechvibe Dialogues. He speaks about the following points: – A lot of companies struggle with delivering the same level of experience across channels. What advice would you give them- Can, and if so how, can AI add empathy in conversations with consumers- How do you see conversational commerce contributing towards customer loyalty- What advice would you give enterprises in the Middle East looking to deliver personalisaiton at scale#AI #customerexperience #customermarketing #decisionmaking #conversationalcommerce #customerloyalty

Categories
Marketing Platforms and CRM

The Advocacy Channel E8: Important Lessons in Customer Marketing with Expert Guest Scott K. Wilder [Video]

Welcome to Episode 8 of The Advocacy Channel!Today we’re joined by Scott K. Wilder – an advisor to global technology companies with over 20 years experience developing customer advocacy programs for brands like HubSpot, Google, Marketo, and Coursera.Scott’s extensive experience in customer marketing has inspired him to develop and share ways that marketing and product teams can work together and learn from each other to help customers find more value and more success with a company’s products.Tune in as Will and Scott discuss the importance of coordination between teams to drive customer centricity, how to leverage a product approach to customer marketing, and how customer advocacy doesn’t only include the customer, but also involves your employees.Connect with Scott on LinkedIn: https://www.linkedin.com/in/wilder/Get more customer marketing insights and strategies at www.saasquatch.com/blog/Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/Connect with us on Twitter: twitter.com/getSaasquatchHave a question? Suggestion? Want to be a guest on the show? Email us at [email protected]

Categories
Digital Marketing for Professionals

Marketing Strategy Starts With Business Strategy [Video]

In this video, you’ll learn all about how marketing strategy starts with business strategy. This includes strategy for brand marketing and brand-building, business growth, content marketing, customer insights, customer marketing, customer segmentation, digital marketing, email marketing, go-to-market, growth hacking, LinkedIn, sales, sales and marketing alignment, sales enablement, social media, startups, video marketing, and website content. Plus, you’ll get to watch interviews with other experts from flexEngage, OneScreen, ReadyWorks, and VergeSense, as well as the LinkedIn Social Selling Workshop.Best practices from Joshua Feinberg, a business strategist with 20+ years of experience in marketing strategy, startups, and business strategy — and that’s content, digital, email, growth-driven design, inbound, sales enablement, and social media certified by HubSpot Academy.Connect on LinkedIn with Joshua Feinberg from SP Home Runhttps://www.linkedin.com/in/joshuafeinbergconsultingFollow Joshua Feinberg on Twitterhttps://twitter.com/joshua_feinberg Follow SP Home Run on LinkedInhttps://www.linkedin.com/company/sp-home-run-inc-/ Follow the B2B Digitized Podcast on LinkedInhttps://www.linkedin.com/showcase/b2b-digitized-podcast/ Contents0:00 Marketing Strategy Starts With Business Strategy0:35 Do Content Marketing Strategy for Startups? Add These 5 Books to Your Must-Read List (Buyer’s Guide)5:22 How to Discover Your Competitors’ Customer Segmentation Strategy9:46 How to Improve Your B2B Customer Segmentation Strategy15:46 7 Business Growth Strategies for IaaS, SaaS, and Fintech20:48 Contemplating B2B Website Strategy for Mid-Market and Enterprise Tech Startups25:33 Go-to-Market Strategy for Startups in Mid-Market and Enterprise Tech29:37 4 Customer Insight Strategies for IaaS, SaaS, and Fintech32:47 The Minimum Viable B2B Digital Marketing Strategy for Bootstrapped Tech Startups36:38 Brand Marketing Strategy for B2B Technology39:26 Brand-Building Strategies for B2B Fintech42:06 3 Digital Marketing Strategies for B2B SaaS46:11 6 Digital Marketing Strategies for Bootstrapped Technology Startups59:38 What Is Content Strategy? (And Why Content Matters)1:01:28 6 Content Strategy Planning Questions for Mid-Market and Enterprise Technology1:07:15 How to Create a Content Strategy for B2B Tech1:11:05 9 B2B Content Marketing Strategies That Generate More Leads and Sales Opportunities1:14:45 Is Your Content Marketing Strategy Ready for Prime Time?1:19:45 4 B2B SaaS Content Strategies to Leapfrog Your Competition1:24:36 Is Your Video Marketing Strategy Helping or Hurting Your Growth?1:30:59 4 Video Marketing Strategies and Tips for IaaS, SaaS, and Fintech1:34:11 Top 5 Social Media Marketing Strategies for IaaS, SaaS, and Fintech1:41:13 B2B Social Media Strategy (Getting Started)1:45:36 3 LinkedIn Strategies for Growing IT Businesses1:50:42 Blogging Strategy for IaaS, SaaS, and Fintech1:52:14 Link Building Strategies for Mid-Market and Enterprise Tech Startups1:59:59 The 5 Email Automation Strategies Every B2B SaaS Startup Needs2:04:24 4 Email Marketing Strategies for IaaS, SaaS, and Fintech2:09:37 6 Sales and Marketing Alignment Smarketing Strategies for IaaS, SaaS, and Fintech2:16:41 Improving Your Sales Process with a Stronger Content Strategy2:23:14 B2B Sales Strategy for IaaS, SaaS, and Fintech2:35:35 13 Sales Enablement Strategies for Mid-Market and Enterprise Technology2:40:32 5 Customer Marketing Strategies for B2B SaaS2:46:08 7 Growth Hacking Strategies for Mid-Market and Enterprise Technology2:51:18 Software Marketing Strategist | What’s a Typical Day Like?2:56:58 6 Construction Company Marketing Strategies3:12:04 How B2B Marketing Strategy Permanently Changed During the Pandemic3:21:20 Douglas Burdett, Host at The Marketing Book Podcast (B2B Digitized Podcast | Episode 4)4:26:14 Rebecca Corliss, VP Marketing at VergeSense (B2B Digitized Podcast | Episode 5)5:01:39 Cynthia Terpstra, Head of Marketing at ReadyWorks (B2B Digitized Podcast | Episode 6)5:46:47 Sam Mallikarjunan, CEO at OneScreen.ai (B2B Digitized Podcast | Episode 7)6:15:33 Sam Capra, VP of Sales at flexEngage (B2B Digitized Podcast | Episode 8)6:58:09 LinkedIn Social Selling Workshop8:21:18 Subscribe to this channel and ring the bellBe sure to Like this video, Subscribe to this channel, and Ring the Bell to get notified when new content similar to this is released.#businessstrategy #marketingstrategy #startups #brandmarketing #brandbuilding #businessgrowth #contentmarketing #customerinsight #customermarketing #customersegmentation #digitalmarketing #emailmarketing #gotomarket #growthhacking #sphomerun