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Marketing Analytics and Reporting

What is GA4 and Why Should You Use It? (Lesson 1) [Video]

GA4 is the latest version of Google Analytics that can help you measure engagement and traffic across your webpages and apps. GA4 will fully replace Universal Analytics next year, and we should be ready for this change. GA4 is not really an update yet a completely new tool, and therefore it needs to be treated this way. Like with any new tool, we need to start with understanding what it is about and how it can help us achieve our tracking goals.With this in mind, we have created this GA4 beginners course in which Sofiia is going to take us step-by-step through everything we need to know to get ourselves started the right way. Let’s embark on our GA4 adventure together! OUTLINE:00:00 – Introduction.00:18 – What is the Goal of GA4?01:26 – GA4 Implementation and Data.02:26 – GA4 Reports.03:28 – GA4 Explorations.04:35 – Using Your Data and More.🔗 Links:GA4 demo account: https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description🔀 GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW USFacebook: https://www.facebook.com/measureschoolTwitter: http://www.twitter.com/measureschoolLinkedIn: https://www.linkedin.com/company/measureschool

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Marketing Analytics and Reporting

Google Analytics 4 vs Universal Analytics (1 Hour Masterclass) [Video]

Google Analytics 4 vs Universal Analytics (1 Hour Masterclass)In this video we are going to learn about the differences in implementation for Google Analytics 4 vs Universal Analytics.Here is what we are going to look at :00:00 Introduction01:24 Basic Page Load Setup – Google Analytics 4 vs Universal Analytics06:25 Event Setup – Google Analytics 4 vs Universal Analytics16:50 Custom Dimensions – Google Analytics 4 vs. Universal Analytics32:28 User Properties – Google Analytics 4 vs. Universal Analytics42:04 Ecommerce Tracking – Google Analyics 4 vs. Univeral AnalyticsFor more high quality Google Tag Manager videos:SUBSCRIBE TO CHANNEL 🙏 : https://www.youtube.com/channel/UCtcR…Facebook Group : https://Facebook.com/groups/DataVinciDOADataVinci Website : https://DataVinci.servicesAbout DataVinci :We are Digital Analytics Agency with a team of highly skilled people in Google Marketing Cloud and Adobe Experience cloud. We have solid expertise in the entire digital analytics stack – Tag Management, reporting, analysis, data visualization and conversion rate optimization.🙏🙏#GoogleAnalytics4VsUniversalAnalytics #GA4vsUA #UniversalAnalyticsVsGoogleAnalytics4 #UAvsGA4 #GoogleTagManager #GoogleTagManagerTutorial2022 #DataVinci

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Marketing Analytics and Reporting

Google Analytics 4 Tutorial for Beginners (2022) [Video]

Learn how to get started with Google Analytics 4: installation, interface, reports, conversions, configuration, and more.👉👉👉 In-depth Google Analytics 4 course https://www.analyticsmania.com/courses/google-analytics-4-course/If you are looking for a GA4 tutorial, this is your first step. Get a broad picture of what is available and later dive deeper into certain topics (that I mentioned at the end of this video).Also, take a look at the timestamps and useful resources below.=== TIMESTAMPS OF THIS GOOGLE ANALYTICS 4 TUTORIAL ===00:00 – Intro01:02 – Create a Google Analytics 4 account/property05:25 – Overview of Google Analytics 4 admin panel15:08 – Enhanced Measurement in Google Analytics 417:38 – Other settings in the admin panel24:02 – Standard reports in Google Analytics 430:42 – Explorations in Google Analytics 436:46 – Advertising reports in Google Analytics 440:42 – “Configure” section in Google Analytics 443:39 – Install Google Analytics 453:46 – Seeing data in Google Analytics 4 reports56:09 – Track custom events with Google Analytics 401:09:10 – What to do next + GA4 course=== LINKS AND RESOURCES MENTIONED IN THIS VIDEO===📕 FREE E-book: Getting Started with Google Analytics 4: Installation, Events, Conversions. Reportshttps://www.analyticsmania.com/p/getting-started-with-google-analytics-4/ ✭ Google Analytics 4 DEMO accounthttps://support.google.com/analytics/answer/6367342?hl=en ✭ Google Analytics 4 homepagehttps://marketingplatform.google.com/about/analytics/ ✭ Data-Driven Attribution in Google Analytics 4https://support.google.com/analytics/answer/10596866 ✭ Free form exploration reports in Google Analytics 4 (Analysis Hub)https://www.youtube.com/watch?v=f_ygmXjB-U8 ✭ Funnel exploration in Google Analytics 4https://www.analyticsmania.com/post/funnel-analysis-report-in-google-analytics-4/✭ Path exploration in Google Analytics 4https://www.analyticsmania.com/post/how-to-do-path-analysis-in-google-analytics-4/ ✭ Audiences in Google Analytics 4https://www.analyticsmania.com/post/google-analytics-4-audiences/✭ Link Google Ads with Google Analyticshttps://support.google.com/analytics/answer/9379420✭ user_engagement event in Google Analytics 4https://www.analyticsmania.com/post/user_engagement-event-in-google-analytics-4/ ✭ Google Tag Manager Tutorial for Beginners (with GA4 examples):https://www.youtube.com/watch?v=u_x5lVJMKZ0✭ Custom Dimensions in Google Analytics 4https://www.analyticsmania.com/post/a-guide-to-custom-dimensions-in-google-analytics-4/✭ How to Install Google Tag Managerhttps://www.youtube.com/watch?v=YtAFGs3vMI0 ✭ Google Tag Manager Tutorial for Beginners (with GA3 examples)https://www.youtube.com/watch?v=wVBqNDH5kNQ ✭ Create events in Google Analytics 4https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/#create-new-events ✭ Modify events in Google Analytics 4https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/#modify-events ✭ How to create a Universal Analytics property when GA4 is the defaulthttps://www.youtube.com/watch?v=su2RzhnP_88 === CONNECT WITH JULIUS & ANALYTICS MANIA ===✭ Facebook https://www.facebook.com/analyticsmania✭ Twitter https://twitter.com/fedorovicius✭ Linkedin https://www.linkedin.com/in/fedorovicius/#googletagmanager #googleanalytics4

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Marketing Analytics and Reporting

Connect Google Analytics 4 & Optimize [Video]

Today Google announced the ability to link Google Analytics 4 and Google Optimize.Google Analytics 4 continues to announce new capabilities and connections, and this week was another exciting one! Google Optimize is a free A/B testing platform and connecting it to Google Analytics 4 will allow you to create experiments based on specific events, dimensions, and metrics.You can find the announcement here: https://support.google.com/optimize/answer/11417589See the documentation for connecting GA4 & Optimize here: https://support.google.com/optimize/answer/11287798?visit_id=637795043644079451-1194918270&rd=1If you want to know more about Google Optimize, start here 👉 https://www.youtube.com/watch?v=mUbukpTcIZ4Learn more about Google Analytics 4 👉 https://www.youtube.com/watch?v=wgRME3KDbOM&list=PLr_2W66ThGPSSoRx1g6itjhXSDknpexPP▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Want to show a little support? Buy me a coffee! Or signup for an analytics consultation. ☕️ https://bit.ly/coffBrie▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Let’s connect! Find me on the interwebz..🐦Twitter: http://bit.ly/briecapTW 👩‍💼Linkedin: http://bit.ly/briecap-LI ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Want to know more about me and my services?🖥️ Visit my website: http://bit.ly/briecapSITE 🤝Let’s work together! Email me at [email protected]

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Marketing Analytics and Reporting

How to create segments by Entry Page in Google Analytics 4 or GA4 [Video]

How to create segments by Entry Page in Google Analytics 4 or GA400:00 Introduction01:07 Creating segments by entry pages in GA401:57 Understanding session_start event02:58 Explanation of session scoped segmentFor more high quality analytics videos:SUBSCRIBE TO CHANNEL 🙏 : https://www.youtube.com/channel/UCtcR…Facebook Group : https://Facebook.com/groups/DataVinciDOADataVinci Website : https://DataVinci.servicesAbout DataVinci :We are Digital Analytics Agency with a team of highly skilled people in Google Marketing Cloud and Adobe Experience cloud. We have solid expertise in the entire digital analytics stack – Tag Management, reporting, analysis, data visualization and conversion rate optimization.🙏🙏#googleAnalytics4Segment #GA4Segment #GA4