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Marketing Analytics and Reporting

What is GA4 and Why Should You Use It? (Lesson 1) [Video]

GA4 is the latest version of Google Analytics that can help you measure engagement and traffic across your webpages and apps. GA4 will fully replace Universal Analytics next year, and we should be ready for this change. GA4 is not really an update yet a completely new tool, and therefore it needs to be treated this way. Like with any new tool, we need to start with understanding what it is about and how it can help us achieve our tracking goals.With this in mind, we have created this GA4 beginners course in which Sofiia is going to take us step-by-step through everything we need to know to get ourselves started the right way. Let’s embark on our GA4 adventure together! OUTLINE:00:00 – Introduction.00:18 – What is the Goal of GA4?01:26 – GA4 Implementation and Data.02:26 – GA4 Reports.03:28 – GA4 Explorations.04:35 – Using Your Data and More.🔗 Links:GA4 demo account: https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description🔀 GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW USFacebook: https://www.facebook.com/measureschoolTwitter: http://www.twitter.com/measureschoolLinkedIn: https://www.linkedin.com/company/measureschool

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Marketing Analytics and Reporting

How to create and setup Google Analytics 4 with Shopify in Minutes [Video]

Google Analytics is a powerful tool for tracking your website traffic and understanding where your visitors are coming from. In this video I show you how to quickly and easily set up Google Analytics 4 with Shopify, so you can start tracking your website traffic and sales in minutes!Add Hello Google Analytics 4 Shopify App to your store. https://shopify.pxf.io/9WdxA3You’ll be able to see where your visitors are coming from, what pages they’re visiting, and how much money you’re making from your shop. This is an essential step for any business owner looking to improve their online presence.Steps: How to create and set up Google Analytics 4 with Shopify in Minutes1. Create an Account on Google Analytics https://analytics.google.com/analytics/web/2. Create a Property on Google analytics3. Install App: Hello Google Analytics 44. Copy the Measurement ID from Google Analytics to Shopify App.

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Marketing Analytics and Reporting

How to Set Up Google Analytics 4 in Google Ads and Shopify in 10 Mins [Video]

💡 Watch the entire FREE Google Shopping Course here:https://keycommerce.com/google-shopping-course/In this video, you’re going to learn how to set up Google Analytics 4 in Google Ads and Shopify.0:00 What we’ll be learning1:14 Creating a Google Analytics account2:52 Installing the code in Shopify3:21 Confirming correct installation4:09 Troubleshooting not seeing data5:22 Setting up revenue tracking6:48 Exclude Shopify as a referral7:34 Add the old Google Analytics8:41 Link Google Analytics to Google Ads9:33 Set up conversion tracking in Google Ads10:21 ConclusionSetting up conversion tracking on Google Ads allows you to track the actual sales amounts for your Google Ads right in your Google Ads account.Google Analytics 4 is our favorite method for tracking conversions as it’s quite accurate and uses the actual sales values for the orders for your store.This method involves setting up a Google Analytics account and then installing a tracking code on your Shopify store so that all the traffic, demographics of those users, and the data on the sales you’re making will also show up in your Google Analytics account.You need to link your Google Analytics account to your Google Ads account so the conversion data will also show up in Google Ads and on our Google Shopping campaigns.Setting up conversion tracking is important so you know what’s working and to make optimizations to grow your sales with Google Ads and Google Shopping.FIND THE CODE SAM MENTIONS HERE: https://keycommerce.com/google-shopping-course/conversion-tracking-setup-google-ads-google-analytics-shopify/Video – How to set up a Google Ads account:https://youtu.be/3jKMvgPUowQTo learn more about conversion tracking and scaling your Google Shopping campaigns, get our free Google Shopping Ads course.It’s a free course on our website and we won’t collect your emails to give you full access to the course.——————————————————–📅 Have you grown your store to $20k/month revenue and are looking to scale up? The next stage of your growth is what we do best.Book a free strategy session here to see if we’re the right fit to help further grow what you’ve built: https://keycommerce.com/strategy-session/#FreeGoogleShoppingCourse, #GoogleShopping, #MrSamBaldwin

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Marketing Analytics and Reporting

Google Analytics 4 Tutorial for Beginners (2022) [Video]

Learn how to get started with Google Analytics 4: installation, interface, reports, conversions, configuration, and more.👉👉👉 In-depth Google Analytics 4 course https://www.analyticsmania.com/courses/google-analytics-4-course/If you are looking for a GA4 tutorial, this is your first step. Get a broad picture of what is available and later dive deeper into certain topics (that I mentioned at the end of this video).Also, take a look at the timestamps and useful resources below.=== TIMESTAMPS OF THIS GOOGLE ANALYTICS 4 TUTORIAL ===00:00 – Intro01:02 – Create a Google Analytics 4 account/property05:25 – Overview of Google Analytics 4 admin panel15:08 – Enhanced Measurement in Google Analytics 417:38 – Other settings in the admin panel24:02 – Standard reports in Google Analytics 430:42 – Explorations in Google Analytics 436:46 – Advertising reports in Google Analytics 440:42 – “Configure” section in Google Analytics 443:39 – Install Google Analytics 453:46 – Seeing data in Google Analytics 4 reports56:09 – Track custom events with Google Analytics 401:09:10 – What to do next + GA4 course=== LINKS AND RESOURCES MENTIONED IN THIS VIDEO===📕 FREE E-book: Getting Started with Google Analytics 4: Installation, Events, Conversions. Reportshttps://www.analyticsmania.com/p/getting-started-with-google-analytics-4/ ✭ Google Analytics 4 DEMO accounthttps://support.google.com/analytics/answer/6367342?hl=en ✭ Google Analytics 4 homepagehttps://marketingplatform.google.com/about/analytics/ ✭ Data-Driven Attribution in Google Analytics 4https://support.google.com/analytics/answer/10596866 ✭ Free form exploration reports in Google Analytics 4 (Analysis Hub)https://www.youtube.com/watch?v=f_ygmXjB-U8 ✭ Funnel exploration in Google Analytics 4https://www.analyticsmania.com/post/funnel-analysis-report-in-google-analytics-4/✭ Path exploration in Google Analytics 4https://www.analyticsmania.com/post/how-to-do-path-analysis-in-google-analytics-4/ ✭ Audiences in Google Analytics 4https://www.analyticsmania.com/post/google-analytics-4-audiences/✭ Link Google Ads with Google Analyticshttps://support.google.com/analytics/answer/9379420✭ user_engagement event in Google Analytics 4https://www.analyticsmania.com/post/user_engagement-event-in-google-analytics-4/ ✭ Google Tag Manager Tutorial for Beginners (with GA4 examples):https://www.youtube.com/watch?v=u_x5lVJMKZ0✭ Custom Dimensions in Google Analytics 4https://www.analyticsmania.com/post/a-guide-to-custom-dimensions-in-google-analytics-4/✭ How to Install Google Tag Managerhttps://www.youtube.com/watch?v=YtAFGs3vMI0 ✭ Google Tag Manager Tutorial for Beginners (with GA3 examples)https://www.youtube.com/watch?v=wVBqNDH5kNQ ✭ Create events in Google Analytics 4https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/#create-new-events ✭ Modify events in Google Analytics 4https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/#modify-events ✭ How to create a Universal Analytics property when GA4 is the defaulthttps://www.youtube.com/watch?v=su2RzhnP_88 === CONNECT WITH JULIUS & ANALYTICS MANIA ===✭ Facebook https://www.facebook.com/analyticsmania✭ Twitter https://twitter.com/fedorovicius✭ Linkedin https://www.linkedin.com/in/fedorovicius/#googletagmanager #googleanalytics4

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Marketing Analytics and Reporting

How to create segments by Entry Page in Google Analytics 4 or GA4 [Video]

How to create segments by Entry Page in Google Analytics 4 or GA400:00 Introduction01:07 Creating segments by entry pages in GA401:57 Understanding session_start event02:58 Explanation of session scoped segmentFor more high quality analytics videos:SUBSCRIBE TO CHANNEL 🙏 : https://www.youtube.com/channel/UCtcR…Facebook Group : https://Facebook.com/groups/DataVinciDOADataVinci Website : https://DataVinci.servicesAbout DataVinci :We are Digital Analytics Agency with a team of highly skilled people in Google Marketing Cloud and Adobe Experience cloud. We have solid expertise in the entire digital analytics stack – Tag Management, reporting, analysis, data visualization and conversion rate optimization.🙏🙏#googleAnalytics4Segment #GA4Segment #GA4

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Marketing Analytics and Reporting

Google Analytics Blogger Setup (Includes Universal Analytics and Google Analytics 4 (GA4)) [Video]

Google Analytics Blogger Setup for both versions of Google Analytics, Universal Analytics (GA3) and Google Analytics 4 (GA4)).Free training resources at https://academy.optizent.com/free-digital-marketing-analytics-resourcesIn this step-by-step video, you will learn how to set up a Google Analytics account and add the code to blogger.Table of content:00:00 Introduction00: 14 Setting up Google Analytics 4 account01: 54 Getting Google Analytics tracking code02:19 Editing blogger02:36 Adding Google Analytics tracking code in blogger03:11 Google Analytics 4 real-time report to check blogger data04:29 Univeral Analytics (GA3) vs Google Analytics 404:57 Getting Univeral Analytics tracking code05:08 Implementing Univeral Analytics tracking code in blogger