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Marketing Analytics and Reporting

What is GA4 and Why Should You Use It? (Lesson 1) [Video]

GA4 is the latest version of Google Analytics that can help you measure engagement and traffic across your webpages and apps. GA4 will fully replace Universal Analytics next year, and we should be ready for this change. GA4 is not really an update yet a completely new tool, and therefore it needs to be treated this way. Like with any new tool, we need to start with understanding what it is about and how it can help us achieve our tracking goals.With this in mind, we have created this GA4 beginners course in which Sofiia is going to take us step-by-step through everything we need to know to get ourselves started the right way. Let’s embark on our GA4 adventure together! OUTLINE:00:00 – Introduction.00:18 – What is the Goal of GA4?01:26 – GA4 Implementation and Data.02:26 – GA4 Reports.03:28 – GA4 Explorations.04:35 – Using Your Data and More.🔗 Links:GA4 demo account: https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description🔀 GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW USFacebook: https://www.facebook.com/measureschoolTwitter: http://www.twitter.com/measureschoolLinkedIn: https://www.linkedin.com/company/measureschool

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Marketing Analytics and Reporting

Interview with Krista Seiden on Google Analytics 4 [Video]

🎯 Want to transition to GA4 the right way? Download our FREE 30-page Google Analytics 4 Migration Checklist ▶️ http://ddu.ai/GA40:00 – Intro1:27 – Welcome Krista1:58 – Does GA4 make your phone ring?5:27 – Does you’ve been involved with GA4?9:17 – What’s the main idea behind GA4?14:24 – What will happen on July 1, 2023? 23:00 – Is GA4 privacy first?25:43 – One thing you’re glad to see is going away?28:23 – Should we look to GA alternatives?37:57 – What is under-appreciated in GA4?41:38 – What feature do you hope they will add?45:00 – How can we follow you?46:21 – Is there anybody else you recommend us to follow?47:26 – Is it better to create custom events with GTM or directly?48:18 – Should businesses invest in BigQuery and how to budget?51:50 – Is GA4 GDPR compliant?52:52 – What’s the best way to track page load speed in GA4?53:57 – What new skills do marketers need for GA4?57:03 – Is there an attribution model comparison view in GA4?57:49 – Any tips for guiding clients through GA4 migration?1:01:59 – What are recommended options for historical data?1:03:57 – Why event parameters are not accessible in the interface?1:05:00 – What’s the best way to export or save data?1:06:31 – What is quota? Are there other quotas in GA4?1:07:17 – How to estimate the amount of data that GA4 will send to BigQuery?1:09:02 – Will GA4 provide search term data?1:10:08 – I don’t have enough data for predictive analytics. Any tips?1:12:35 – Will I be able to compare data with the same quarter last year?1:15:14 – I want to compare GA3 to GA4 data. What are big watch-outs?1:17:05 – Closing thoughts📌 Find us hereThe Data Driven U site: https://www.datadrivenu.com/Our FREE Resources: https://www.datadrivenu.com/all-resources/ Our Programs: https://www.datadrivenu.com/all-programs/

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Marketing Analytics and Reporting

How to view outbound clicks in Google Analytics 4 reports [Video]

Google Analytics 4 is capable of automatically tracking outbound link clicks. But to view that data, you will need to create a custom report with explorations.In this video, I will show you how to do that.=== LINKS ===✭ GA4 enhanced measurement https://support.google.com/analytics/answer/9216061?hl=en ⭐⭐ Google Analytics 4 course ⭐⭐https://www.analyticsmania.com/courses/google-analytics-4-course/ 📕 Free e-book: Getting Started with Google Analytics 4https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/ === CONNECT WITH JULIUS & ANALYTICS MANIA ===✭ Facebook https://www.facebook.com/analyticsmania✭ Twitter https://twitter.com/fedorovicius✭ Linkedin https://www.linkedin.com/in/fedorovicius#googleanalytics4

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Marketing Analytics and Reporting

What Makes GA4 Reports Different? [Periodic Table of Google Analytics 4] [Video]

🔗 Download the Periodic Table of Google Analytics 4 to understand how the back-end of GA4 works ▶️ http://ddu.ai/GA4table📊 Which Reports Changed In GA4 (And Which Ones Stayed The Same)? Have you logged into your Google Analytics 4 account and wondered what happened to all the reports you know and love? In this video, we are talking about the front-end reports you can access in GA4 4 and how they are different from Universal Analytics. 0:00 – Intro0:24 – Table Overview0:56 – Interface Elements3:53 – Audience Elements5:03 – Acquisition Elements6:06 – Behavior Elements7:57 – Conversions Elements11:11 – Conclusion📌 Find us hereThe Data Driven U site: https://www.datadrivenu.com/Our FREE Resources: https://www.datadrivenu.com/all-resources/ Our Programs: https://www.datadrivenu.com/all-programs/

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Marketing Analytics and Reporting

GA4 Reports: How to Replicate the Source / Medium Traffic Report [Video]

The Source / Medium report in Universal Analytics (GA3) is one of the best standard reports available. We can replicate the same report in Google Analytics 4, but it takes some extra steps.This video reviews the Source / Medium report and walks through how to create this report in GA4.Specific event and conversion tracking setups mentioned in this video are linked below with corresponding tutorials:- How to set up page timer event tracking: https://youtu.be/Ysjfh2v8Acg- How to set up GA4 form submission tracking with a thank you page: https://youtu.be/mc9BHAmnrMI- How to set up GA4 form submission tracking with Contact Form 7: https://youtu.be/I2P5zVaiKXk- How to set up scroll depth tracking (UA): https://youtu.be/h84svDhTZTo- The Average Session Duration Metric Explained: https://youtu.be/iw59OeK0YhU- How to set up conversion tracking in UA: https://youtu.be/abK5SJ62xi4- How to set up YouTube video view tracking: https://youtu.be/f8QjfoiFc6gAnd here are some other GA4 specific resources that might be helpful:https://youtu.be/Gcn_I-xHnvU – Registering Custom Dimensions in GA4 Explainedhttps://youtu.be/sF_KPPhzF-Y – How to Set Up Link Click Tracking in GA4https://youtu.be/tEuQBy0m5c0 – How to Filter Out Internal Data in GA4https://youtu.be/FgyM94BTFck – How to sync Google Search Console data with GA4https://youtu.be/ZX1A-RhfEVI – How to Set Up Site Search in GA4 and UAhttps://youtu.be/zEhwN_76SfM – How to Set Up GA4 in 5 Minutes With GTMRoot and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.

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Marketing Analytics and Reporting

Google Analytics 4 Tutorial for Beginners (2022) [Video]

Learn how to get started with Google Analytics 4: installation, interface, reports, conversions, configuration, and more.👉👉👉 In-depth Google Analytics 4 course https://www.analyticsmania.com/courses/google-analytics-4-course/If you are looking for a GA4 tutorial, this is your first step. Get a broad picture of what is available and later dive deeper into certain topics (that I mentioned at the end of this video).Also, take a look at the timestamps and useful resources below.=== TIMESTAMPS OF THIS GOOGLE ANALYTICS 4 TUTORIAL ===00:00 – Intro01:02 – Create a Google Analytics 4 account/property05:25 – Overview of Google Analytics 4 admin panel15:08 – Enhanced Measurement in Google Analytics 417:38 – Other settings in the admin panel24:02 – Standard reports in Google Analytics 430:42 – Explorations in Google Analytics 436:46 – Advertising reports in Google Analytics 440:42 – “Configure” section in Google Analytics 443:39 – Install Google Analytics 453:46 – Seeing data in Google Analytics 4 reports56:09 – Track custom events with Google Analytics 401:09:10 – What to do next + GA4 course=== LINKS AND RESOURCES MENTIONED IN THIS VIDEO===📕 FREE E-book: Getting Started with Google Analytics 4: Installation, Events, Conversions. Reportshttps://www.analyticsmania.com/p/getting-started-with-google-analytics-4/ ✭ Google Analytics 4 DEMO accounthttps://support.google.com/analytics/answer/6367342?hl=en ✭ Google Analytics 4 homepagehttps://marketingplatform.google.com/about/analytics/ ✭ Data-Driven Attribution in Google Analytics 4https://support.google.com/analytics/answer/10596866 ✭ Free form exploration reports in Google Analytics 4 (Analysis Hub)https://www.youtube.com/watch?v=f_ygmXjB-U8 ✭ Funnel exploration in Google Analytics 4https://www.analyticsmania.com/post/funnel-analysis-report-in-google-analytics-4/✭ Path exploration in Google Analytics 4https://www.analyticsmania.com/post/how-to-do-path-analysis-in-google-analytics-4/ ✭ Audiences in Google Analytics 4https://www.analyticsmania.com/post/google-analytics-4-audiences/✭ Link Google Ads with Google Analyticshttps://support.google.com/analytics/answer/9379420✭ user_engagement event in Google Analytics 4https://www.analyticsmania.com/post/user_engagement-event-in-google-analytics-4/ ✭ Google Tag Manager Tutorial for Beginners (with GA4 examples):https://www.youtube.com/watch?v=u_x5lVJMKZ0✭ Custom Dimensions in Google Analytics 4https://www.analyticsmania.com/post/a-guide-to-custom-dimensions-in-google-analytics-4/✭ How to Install Google Tag Managerhttps://www.youtube.com/watch?v=YtAFGs3vMI0 ✭ Google Tag Manager Tutorial for Beginners (with GA3 examples)https://www.youtube.com/watch?v=wVBqNDH5kNQ ✭ Create events in Google Analytics 4https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/#create-new-events ✭ Modify events in Google Analytics 4https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/#modify-events ✭ How to create a Universal Analytics property when GA4 is the defaulthttps://www.youtube.com/watch?v=su2RzhnP_88 === CONNECT WITH JULIUS & ANALYTICS MANIA ===✭ Facebook https://www.facebook.com/analyticsmania✭ Twitter https://twitter.com/fedorovicius✭ Linkedin https://www.linkedin.com/in/fedorovicius/#googletagmanager #googleanalytics4

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Marketing Analytics and Reporting

How to create segments by Entry Page in Google Analytics 4 or GA4 [Video]

How to create segments by Entry Page in Google Analytics 4 or GA400:00 Introduction01:07 Creating segments by entry pages in GA401:57 Understanding session_start event02:58 Explanation of session scoped segmentFor more high quality analytics videos:SUBSCRIBE TO CHANNEL 🙏 : https://www.youtube.com/channel/UCtcR…Facebook Group : https://Facebook.com/groups/DataVinciDOADataVinci Website : https://DataVinci.servicesAbout DataVinci :We are Digital Analytics Agency with a team of highly skilled people in Google Marketing Cloud and Adobe Experience cloud. We have solid expertise in the entire digital analytics stack – Tag Management, reporting, analysis, data visualization and conversion rate optimization.🙏🙏#googleAnalytics4Segment #GA4Segment #GA4