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Digital Marketing for Professionals

Deep-dive on Deliverability & How-to Audit an Instance – London MUG 22nd June 2022 [Video]

London MUG – June 2022For this London Marketo User Group, we are joined by two Marketo champions who will be sharing best practice around email deliverability and instance auditing. A great opportunity to quench your thirst for advanced Marketo concepts, and learn from the very best to be prepared for any situation.7 tips to improve your email Deliverability and Inbox PlacementAjay Sarpal, Founder and CEO of Unicorn Martech DBAMarketing teams spend a lot of time crafting emails, designing them, making them mobile responsive, A/B testing the subject lines; and also spending money on events to add new names for email nurture. But how can you be sure if the recipients will ever get the opportunity to read your email? This session will cover how to ensure inbox placement, how to avoid spam traps and identify ISP complaints.How-to: Marketo Instance AuditDarshil Shah, Consultant, Deloitte DigitalAt some point on your Marketo journey, whether in-house or at an agency, you will need to do an audit of your/a Marketo instance. This session will cover everything you need to know, starting with the whys, hows and whens of a Marketo Instance Audit, key things to audit across Admin, Marketing Activities, Database, Design Studio and Analytics; and finally how to collate audit results and findings.

Categories
Digital Marketing for Professionals

My Story featuring Upen Varanasi [Video]

TiE Silicon Valley’s signature My Story event now presents the inspiring journey of Upen Varanasi, Co-Founder & CEO, Riversand.How do you create a leading cloud-native player in master data and information management and get acquired by Syndigo, a Chicago-based leading SaaS product information and syndication company, and a portfolio company of Summit Partners and The Jordan Company? This is what Upen Varanasi did by co-founding Riversand Technologies and built it since 2001 by bootstrapping into a world leader in the data management market and was acquired by Syndigo in May 2021.The acquisition expands Syndigo’s position as a global provider of end-to-end solutions for product information management, adding enhanced PIM capabilities plus flexible MDM across multiple domains and systems. The acquisition also allows Syndigo to bring its custom syndication and analytics capabilities to Riversand’s client base, offering a seamless transfer of information across the product ecosystem.For more information visit:TiESV: https://sv.tie.org/Follow us on Facebook:https://www.facebook.com/TiESiliconValleyChapter/Follow us on Twitter: @tiesv#TiESV #TiESiliconValley #AI #MachineLearning #ML #FinTech #MarTech #IoT #CyberSecurity #TiEWomen #WomenEntrepreneurs #HealthTech #DevOps #EmergingTech #Blockchain #WordsofWisdom #TieYouth #YoungEntrepreneurs #Entrepreneurship #Conference #EntrepreneurConference #BusinessEvent

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Digital Marketing for Professionals

Webinar — Building Event Streaming Architectures on Scylla and Kafka [Video]

Event streaming architectures require high-throughput, low-latency components to consistently and smoothly transfer data between heterogeneous transactional and analytical systems. Learn how the Scylla NoSQL database and Confluent Kafka interoperate as a foundation upon which you can build enterprise-grade, event-driven applications. Numberly’s CTO Alexys Jacob and CDO Othmane El Metioui share their experience in combining Scylla and Kafka in production to power their company’s event-driven architecture and MarTech platforms at scale. Confluent Senior Director of Developer Advocacy, Tim Berglund, unveils the latest developments in the integration of Scylla and Kafka and will discuss how you can harness their combined power of these solutions in your own enterprise.You will learn…- New integration options for using Scylla and Kafka- Lessons learned on deploying Scylla and Kafka from pioneering ad tech company, Numberly- How to use the Kafka Scylla connectors and Scylla’s Change Data Capture (CDC) feature to make Scylla act as either a sink (consumer) or source (producer) for your streaming application designs.🎥 Sign up for upcoming webinars or browse through our library of on-demand recordings here: https://www.scylladb.com/resources/webinars/