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Digital Marketing for Professionals

Marketer’s Best Friend – Episode #4 | The Pitfalls of Marketing Tech with Jason Wilson [Video]

On this episode, we interview Jason Wilson, SVP, Strategy & Operations @ Strategy Labs.In this interview we cover:- What a high maturity analytical marketing environment looks like. – How attribution is one signal among many, not a silver bullet. – The pitfalls of marketing technology and what to look out for. – ‘Reverse’ Attribution- The Four I’s of PersonalizationTo see clips and additional insight from this episode, follow Cameron Warren on Linkedin: https://www.linkedin.com/in/cameronwarren/

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Digital Marketing for Professionals

Marketing ops donts & why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS [Video]

In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work.We spoke about marketing ops don’ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they’ll be proud of, versus spending all year putting out fires and fixing issues in other marketers’ campaigns.Show NotesFollow Tara: https://www.linkedin.com/in/taraarobertsonFollow Darrell: https://www.linkedin.com/in/darrellalfonso/Check out Amanda Natividad’s content: https://twitter.com/amandanatSubscribe to Demand Gen Chat:Apple: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652Spotify: https://open.spotify.com/show/0aLHOEgHVDpzTbraVFhxdR?si=_j4Ky1mZSQ6ZVJHyQCaLmA&nd=About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

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Digital Marketing for Professionals

ROI on Personalized Experiences, a Master Class Master Class – Greg Kihlstrom, GK5A [Video]

Brands know that customers want personalized content and experiences, but often fail to connect the dots between delivering that personalization in a way that is cost-effective (e.g. overly burdensome on content creators and marketing operations), measurable (e.g. testing and optimization is clearly defined), and drives real results (e.g. produces meaningful differences vs. non-personalized methods). To do this, brands need to approach personalization and personalized content in a way that can be achieved operationally, and that can provide meaningful insights that drive true business results. The approach outlined in this talk was created to help marketers better and more quickly realize value from their personalization efforts. Led by an industry expert, best-selling author, and keynote speaker with 20+ years in the marketing technology and customer experience profession for Fortune 500 companies, this presentation will walk you through the processes and methods to implement in order to successfully create a marketing personalization program that delivers business value.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/