Categories
Landing Pages and Sales Conversion

Episode 40 – Your (New) Website Already Needs An Upgrade [Video]

You built your new website a little over a year ago. Who would ever consider that it might need a refresh, upgrade or major overhaul already? But it does need one. With all the changes Google has made to its search algorithm, with all the new tools available for website management and with the new learnings around visitor experience even websites that are a few months old—are undergoing major updates. Page load speed, conversion optimization, interactive elements and performance on mobile are likely impacting your site’s ability to rank, be visible to prospects and turn prospects into leads. You should be working on your website every single month, not every few years. In this episode, we’ll break down what’s driving these changes and how you need to respond to them.What we’ll cover in the show –— How to dig into your website analytics and uncover the performance impacting issues— How to stay on top of the changes and create a Growth Driven Design approach to your site— What might be required to fix up your current site so its optimized for today’s environment— What level of budget should you be considering for these website upgrades?— How to decide what resources are needed, skill sets and experiences to get the best results.

Categories
Marketing Analytics and Reporting

E26 Marketing Analytics – Data Science in FinTech [Video]

This video is Episode 26 of Series C Growthonomics.For this month’s series, we’ll focus on Data Science in FinTech.Follow us on LinkedIn: https://www.linkedin.com/company/aryngFind more interesting insights on Data and Consulting here – Blog: https://aryng.com/blog/Signup for our Newsletter: https://aryng.us6.list-manage.com/subscribe?u=974dee274c&id=21b202edf6

Categories
PPC Advertising

Use Google Ads to Reach The Right Customers for Your Small Business [Video]

Google gives you access to a massive audience looking for the products and services you offer. It also allows you to target these customers specifically with your advertising. You can use Google Ads to reach the right customers for your small business. Whether you need to reach local and regional customers or want to improve the quality of your website visitors, Google Ads can help you achieve your marketing objectives. Want to learn more about how to use Google Ads to reach the right customers for your small business? Read the full blog post here: https://creativelydisruptive.com/lovesmarketing/how-to-use-google-ads-to-reach-the-right-customers-for-your-small-business/

Categories
Sales Funnel Software and Tools

Set Up Twilio In Command [Video]

In this tutorial you will learn how to subscribe to Twilio in Command’s Marketplace and then you will create a new or transfer an existing Twilio number. It’s time to leverage your thumbs and spend more time on your one thing. Having Twilio automatically send out messages to your clients will save you time and will help you keep in contact more regularly! Learn how to master your business and be the most productive you can be.

Categories
Marketing Platforms and CRM

How to build bigger shoulders .. [Video]

Join my Accountability coaching programme This Programme is aimed at men over 35 who want to get in the best shape of their lives by burning fat and building muscleJoining this programme I can guarantee you will * Reach your desired look* Burn fat* Build muscle* Feel energetic , become strong , become a better man* Gain confidence and become a role model.* Build habits to become self accountable Click link below to start the journey…https://keap.page/cse217/the-accountability-coaching-programme.html

Categories
Digital Marketing for Professionals

What It Takes to Build A Successful Email Program | All Systems Go! Ep 137 [Video]

How can you leverage email to create more profitability in your business and in a way that’s sustainable? As profitable email marketing programs are quickly emerging as a heavy need in the marketplace, this a question that is being asked more commonly than ever. Chris has personally developed an automated email marketing framework, that has yet to be defeated, and is sharing a few of his biggest pointers to building a successful email program.[1:01] Chris defines what an email program is[2:16] How email softwares have evolved over the last 10-15 years[7:11] “Sometimes you choose the work and sometimes the work chooses you because you respond to the call.”[9:51] The importance of knowing the location of all of your leads, all of the time[10:57] 1 skill that you must master to have success and longevity as an automated marketer[14:07] The fastest way to burn out your leads and email list[17:21] The difference between building an email program that is measurable and one that is not[20:22] Other key pieces to consider when fine tuning your email strategy[21:01] The role of Email Platform Managers and Email Revenue Strategists – and why you need them[23:15] Why you should be organizing your content calendar by segment[24:14] Chris explains how many emails are too many emails————————————————————————————-Automation Bridge focuses on training digital marketing professionals on how to build a successful career in marketing automation by becoming Automation Service Providers™. Our website is filled with valuable resources and training on a variety of marketing and sales software available, along with strategies to build automated systems for small businesses to scale.————————————————————————————-AUTOMATE YOUR ENTIRE BUSINESS – When you’re ready…here are 2 resources to help you successfully implement automation in any business:1. Register for our latest Masterclass on How to Automate ANY Business in ANY Industry: https://am.brdge.cc/masterclass2. Interested in becoming an Automation Service Provider™ (someone who provides Automation as a Service and gets paid handsomely to do so)? Go here to see if you would be a good fit for our program:https://am.brdge.cc/freesessionOTHER RESOURCES FROM AUTOMATION BRIDGE:Subscribe to the All Systems Go! Podcast:https://am.brdge.cc/subscribeMarketing Automation Blog:https://am.brdge.cc/blogConnect with us on LinkedIn:https://am.brdge.cc/linkedin#automationbridge#podcast#digitalmarketing#automateresponsibly

Categories
Marketing Platforms and CRM

Are Your Privacy Requests Handled Correctly? [Video]

Ever been chased by an old girlfriend/boyfriend long after it is over? 🏃🏃‍♀️Wish you could send Right To Be Forgotten (#RTBF) request toher/him? 😒Your customers have the same Rights& #gdpr / #ccpa & other laws requireYour #salesforce data to comply!Non-compliance brings fines & embarrassment,But automating for Salesforce is not easy,Manual workarounds are error prone,& soul sucking for good admins Removing data is not just deleting recordsBut also requires removing field history,And Chatter, Files/Attachments,& Community user informationYour business may also want to keep some data For reports or back-end integrationsIn which case you need to mask itAlso, how do you receive these requests?& validate the identity of requestor?Integrate with other systems?And your portal?Automating privacy rights is a mix ofProcess & technology solutioning3 areas to consider are:- Receiving Subject Access Requests- Data Deletion/RTBF Automation- Data Portability AutomationHere is a 3 minute video demohttps://bit.ly/3OnS8F3#salesforce #portability

Categories
PPC Advertising

Avoid wasting thousands of dollars on Google Ads, here’s how [Video]

One of our new clients mentioned that a previous agency that was managing their Google Ads would charge them a flat fee which included their management fee and ad spend. They had not idea how much of that fee was going towards the actual ad spend vs management fee. That is a recipe for disaster.If you’re thinking about hiring an agency to manage your Pay-per-Click campaigns for your restoration business, then you need to make sure you have a clear understanding of your monthly budget breakdown. Meaning you need to know how much money that agency is gonna charge you to manage those ads and how much money that monthly budget is actually going to the ads.A lot of agencies out there will just charge a lump sum and restoration contractors eat it up and pay for it, end up not getting any calls, no clicks; and the biggest reason is, nine times out of ten, that management company is just pocketing all the money and putting next to nothing to your ads. So before you pull the trigger, before you sign that credit card agreement, make sure you have a clear understanding about how much money is actually going to the ads versus their management fee. And that the company you’re gonna choose is as transparent as possible. So you can maximize your reach, maximize the amount of clicks and maximize the amount of leads and phone calls you get for your restoration industry, and really make your Pay-per-Click budget go the furthest they can get.By the way, at Ironclad, we always use our clients’ Google Ad accounts where they are the owner of that account and just add us as users with limited access. This way they can see exactly what is being spent on ads.Want to take your restoration business to the next level? Just click on the link below to schedule a FREE strategy session today. https://ironcladrestorationmarketing.com/get-started/Call Us: 855-976-3759 ☎️Download “The Ultimate Restoration Business Internet Marketing Checklist” for FREE https://lp.ironcladrestorationmarketing.com/checklist-offerTo Listen to any of our podcast episodes click below:YOUTUBE👉 https://www.youtube.com/channel/UCshIPG8SIF5ctTDcvSbOADwSpotify👉 open.spotify.com/show/2Dv2dN86o0VMh2hk9nikhOApple Podcasts👉 http://podcasts.apple.com/…/restoration…/id1601823477#restorationcontractor #restorationservices #waterdamage #mold #iicrc #waterfiremold #moldremediation #firedamagerestoration #waterdamagerestoration #moldtesting #marketing #SEO #digitalmarketing #webdesign

Categories
Marketing Platforms and CRM

How agencies can build a scalable, predictable sales machine | Mark Roberge, Conquer Local Connect [Video]

The sales process has been dramatically transformed in recent years. Gone are the days where agencies can simply hire reps, assign territories and cold call their way to success with a single talk track. The internet has empowered the buyer with choice, while big data has introduced new complexities and challenges for sellers. Mark Roberge demonstrates how agencies can leverage these developments to rewrite their sales playbook and build a scalable and predictable sales strategy, all while adding a personal touch to the process.

Categories
Digital Marketing for Professionals

Webinar – 2022 Digital Marketing State of Technology [Video]

In partnership with Adobe, we conducted the 2022 State of Digital Marketing survey, asking the hard questions across industries. The goal was to share how organizations prioritize initiatives and investments and tackle the obstacles that stand in the way of personalized customer experiences.Each industry is faced with its own unique challenges. Still, a universal truth is clear: the best customer experiences are the intentional result of strategic business processes, aligned operations, empowered team members, clear company values and the digital marketing technology that brings it all together.Join us as we share insights from marketing, operations and IT leaders across healthcare, financial services, travel and hospitality, retail, and public sector organizations. We’ll highlight industry-specific nuances as organizations tackle digital transformation in their pursuit of hyper-personalization and powerful customer and employee experiences.