Tesla has begun running some Google ads for the first time following Elon Musk’s statement that the automaker would try advertising.
Last month, CEO Elon Musk announced a reversal of his long-standing strategy that Tesla doesn’t spend on advertising but instead spends money to improve the products – counting on owners to spread the word.
Tesla investors have often suggested to the CEO that some advertising to highlight certain features and benefits of Tesla vehicles could be worth it. At Tesla’s annual meeting last week, Musk obliged for the first time. The CEO said that Tesla would “try a little advertising” and see how it goes.
Now we learn that Tesla has started to advertise.
Some Google users started to notice ads showing up in searches, and sure enough, they can be traced back to Tesla through Google’s ad transparency program:
So far, the ads appear to be concentrated in the UK, though some solar ads have been spotted in the US.
Tesla also seems to focus on ads …