The Marketing Book Podcast: “From Impossible To Inevitable” by Aaron Ross [Video]

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason Lemkin

Aaron Ross is the #1 best-selling author of “Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com” (called the “Sales Bible of Silicon Valley”).

He cofounded PredictableRevenue.com, a software and consulting company that accelerates outbound sales, based on the Cold Calling 2.0 outbound process that added $100M+ in extra revenue at Salesforce.com.

He’s cofounder and CRO of Carb.io, a Pipeline Automation software company, and is also the cofounder of PredictableUniversity.com.

He graduated from Stanford University, lives in Los Angeles with his wife and 12 children (mostly through adoption), loves motorcycles, and (usually, but not always) keeps a 25-30 hour workweek.

The Host’s Perspective:

As background, Aaron Ross is the #1 best-selling author of “Predictable Revenue” (also known as the “Sales Bible of Silicon Valley”). If you wanted to triple your company’s revenue in the next three …