“The Power of Conversion Optimization in Business” [Video]

“Are you struggling to turn leads into paying customers? Don’t blame your lead generation tactics, it’s likely a conversion problem. The solution? Conversation optimization. It may sound fancy, but it simply means making the most of your marketing budget to increase profits. Imagine two scenarios: scenario one, you have plenty of leads and attention but they’re not converting organically. Scenario two, you invest in paid advertising like Google or Facebook ads, but your lead cost is high. The solution? Optimize your conversions and watch as your lead cost drops, just like our customer Frank who went from paying $25 per lead to only $4 with optimized conversions. Don’t waste money on leads that aren’t converting, invest in conversation optimization and see real results with more paying customers.”

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