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The Power Of Owned Media Assets [Video]

Categories
Digital Marketing for Professionals

The Power Of Owned Media Assets

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets. Show Notes (https://martechpod.com/episode/the-power-of-owned-media-assets-shay-howe-activecampaign)

Connect With: 

• Shay Howe: Website (https://www.activecampaign.com/)  // LinkedIn (https://www.linkedin.com/in/shayhowe/)
• The MarTech Podcast: Email (https://martechpod.com/marketing-questions/)  // LinkedIn (https://www.linkedin.com/company/i-hear-everything)  // Twitter (https://twitter.com/martechpod)
• Benjamin Shapiro: Website (https://iheareverything.com/)  // LinkedIn (https://www.linkedin.com/in/benjshap/)  //  Twitter (https://twitter.com/benjshap)

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