Digital marketing skills are more important than ever for businesses and marketers to master. With increasing internet and mobile device usage, more customer journeys are starting online. As more businesses build an online presence, this will inevitably lead to more intense competition. Therefore digital marketing skills will be invaluable for your business to develop.
This blog post will outline the key digital marketing skills you should develop, including search engine optimisation (SEO), content marketing, copywriting and web analytics.
We’ll provide tips on the most in-demand tactics within each of the critical digital marketing skills – from keyword research and on-page optimisation for SEO to crafting engaging social media content for content marketing.
Whether you’re looking to boost your employability and stand out to hiring managers, or take your freelancing services to the next level, developing expertise across these areas is key. Read on to discover the digital marketing skills and knowledge that are most worthwhile investing your time and energy …