The Why, When, How, and Who of Internet Advertising [introduction to paid internet presence] [Video]

How many ads do you see everyday from firms telling you that they have the newest and best digital advertising service or tool for your business? It’s mind numbing to learn how many people click on those ads and actually give these companies money without understanding what they are buying. So let’s get in the know with Internet advertising so you will be better equipped to make an educated decision the next time you are presented with the opportunity.

What you will learn:
1. Why and when companies should consider Internet advertising
2. How to profitably approach digital advertising
3. How to choose who should run your advertising

Why it’s important:
Small and medium sized businesses don’t have an unlimited amount of resources, so it is important that they squeeze the most ROI out of every dollar they invest. There is a lot of money to be spent on Internet advertising, so it is imperative that entrepreneurs and business owners are well equipped with the ins and outs of the prospect.