Global communications and the great scope or interconnections are helping us build the new paradigm of zero borders, and non-common language.
We used to think: Who owns the language, owns the power. Languages are tools of power and have been so for centuries, since civilizations first existed. But has it been this way lately?
There is a new order of power. Nowadays, we are more conscious that becoming global is not about implementing common languages, but embracing the languages and the cultures of the markets we work with.
In generic words, more than relieving The Common Language, for having global impact, it is necessary to build representation through cultural and linguistic diversity. With this in mind, let’s bring McDonald’s into view.
The brand has launched a new campaign for FIFA’s World Cup 2022, related to one of the most important digital strategies in global communication: localization.
And let’s be honest. The new approach has everyone talking about …