Digital Marketing for Professionals

TikTok Enters Search Ads Market – Ignite Friday [Video]

TikTok Enters Search Ads Market – Ignite Friday

This week: TikTok challenges Google and Microsoft with search ads, GPT-4 is on the way, and social media engagement rates are dropping.

Here’s what happened this week in digital marketing:
1. OpenAI GPT-4 Arriving Soon
2. Report: Social Media Engagement Rates Dropping
3. TikTok Enters the Search Ads Market
4. Google: Just Stop With the Disavow Files
5. Google: Page Size Isn’t a Ranking Factor
6. Meta to Cut 10,000 More Jobs
7. Google Brings AI to Docs
8. Google Ads Will Use GA4’s Conversion Window Settings
9. TikTok Considers Selloff to Alleviate Ownership Concerns

Read the full stories here:

Learn more on our blog:
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.

#digitalmarketing #internetmarketing

Watch/Read More
Digital Marketing for Professionals

How To Create a Successful Content Hub [Video]

Learn how to create a successful content hub with best practices in mind. Blog post: Subscribe today for weekly tips: Chapters: 1:56 Lead with content most relevant to your audience 2:45 Group 15+ posts per page 3:35 Include several editorial selections 4:10 Manually curate your categories strategically 4:28 Ensure thumbnails are on-brand and diverse 4:45 Add calls-to-action 5:10 Have hub inherit the main navigation 5:49 Add a clear search function 6:15 Put your most important content first 6:56 Siege Media hub example 8:48 Nerdwallet hub example 10:09 Zendesk hub example 11:26 Asana hub example Listen on iTunes: Listen on Spotify: Listen on Google: Follow Siege on Twitter: Follow Ross on Twitter: Directed by Cara Brown: Email Ross: [email protected] #seo | #contentmarketing | #contenthub | #whatisacontenthub

Digital Marketing for Professionals

A Marketing Masterclass from Ryan Reynolds (367) [Video]

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the world turns on its axis. And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss. In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us." This week's links: TikTok Ultimatum SVB Collapse Meta? The Next AOL? ChatGPT-4 Released T-Mobile Buys Mint from Reynolds and Team ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at Subscribe at and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.