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Search Engine Optimization

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings.

Because algorithms and search patterns are always changing, there’s no such thing as a perfectly optimized website.

But over the years, I’ve seen a variety of tactics — the good, the bad, and the ugly, if you will — to get websites to rank as high as possible, making them easier to find in search engines.

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website’s visibility …

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