With GA4, you have data about the performance of your content
With AI, you have a powerful data analyst that can find insights fast
This session is a step-by-step process for combining those two tools.
It’s amazing to see the AI crunch through a dataset. It’s also fun to see what it suggests. You’ll quickly get insights from your GA4 data that you can use for social media, SEO, campaign performance and conversion optimization. And GA4 is just the beginning.
Measuring the performance of content is hard. But suddenly, it got much much easier.
Attendees will leave with insights into how to use the latest AI tools to analyze the marketing data for practical content marketing insights.
…this session is also just a fun little tour of the latest in marketing technology.
What you will learn:
How to export GA4 content performance data
How to import that data to ChatGPT in Advanced Data Analysis mode
Which exports from other reporting tools work well with AI
How to prompt AI for topics and ideas, analysis and actions
Why it’s important:
Embracing the synergy between GA4 and AI is crucial in an era where data drives decision-making. GA4 lays down the foundation by capturing a wealth of data on content performance, which is pivotal for understanding user engagement and the effectiveness of marketing strategies. However, the vastness of data can be overwhelming. This is where AI comes into play, acting as a diligent analyst that can swiftly sift through data, uncovering insights that might otherwise go unnoticed. By melding GA4 with AI, marketers are equipped with a powerful toolkit that not only simplifies the analysis but also provides actionable insights. This amalgamation facilitates smarter, data-driven decisions in real time, ensuring that your marketing efforts are not just impactful, but also continuously optimized based on precise analytics. The knowledge to effectively merge these two technologies is indispensable for modern marketers aiming to stay ahead in the competitive digital landscape.