Google Analytics 4 can automatically track your traffic. But when you use UTMs you’re able to level up what GA4 can do for you!
In this worshop, you’ll see why we use Google Analytics to track our traffic, what the steps are to make sure you’re able to track your traffic, AND you’ll also get a new strategy to better “coordinate” your traffic sources so you can see an “easy to read story” that shows you which specific traffic sources are working and which aren’t.
Ready to build your measurement skills?
Join the Measurement Marketing Academy: